Rotate your device, please.

Perfect

thumb-1

thumb-1

Symphony

: The

Sound

thumb-1

Of Blend

Lavazza

cover
~
Session
Recording
Sound
Roles
Art Direction / Sound Design Soundtrack / Video Direction Sound Strategy
A sound journey, from Brazil to Turin, to record and sample all the characteristic sounds of the creation of the Qualità Oro blend. A sound storytelling divided into 4 chapters and soundtrack, each of which tells the Perfect Symphony of coffee: 01. The Origin, 02. The Journey, 03. The Blend and 04. The Extraction.

On plantations, the falling coffee bean is a perfect note.

The

Con

cept

The Idea
The Sound Artist has succeeded in capturing the essence of Qualità Oro, recording sounds throughout the creation process of the blend: from the plants in South America to the journey taken by the beans; from their arrival at the port of Genoa to their roasting in Turin, and the sound of the moka pot as the coffee is prepared; all united to compose the perfect symphony, revealed with the first sip of this extraordinary blend.
The Process
The sound recording process required the use of different sampling technologies. Both digital and analog, on tape, in order to return an even purer soul to the coffee phases. The initial melody was made with the sound of the fall of the first coffee bean, at dawn on the plantations of South America.
Behind the scenes
Performance onBoard
No items found.
No items found.

Sound–

track

Chapter 1
The Origin
Chiara undertook a journey through Brazil, searching for the perfect symphony of coffee. She listened to and recorded the sound of the plants, the rustling of the leaves and the whispering of the coffee cherries.
Chapter 2
The Journey
The coffee beans leave the Americas on a long journey across the ocean that brings them to Genoa. Here, Chiara Luzzana captured the sounds of the coffee among the crashing of the waves, the noises of the port and the movements of the jute bags.
Chapter 3
The Blend
The sounds of the production process, gathered by the Sound Designer, accompany the creation of a blend which, before it will become Lavazza Qualità Oro, must pass one more test: the expert Lavazza tasters analyse the finished product. Even this moment it has an incredible sound.
Chapter 4
The Journey
Water, coffee and heat compose the sweetest notes. The sounds of the espresso cup and spoon complete the symphony.

Sound

Coffee is music even before tasting it. Each chapter of sound research gave the pure sound of blend, which created the Perfect Symphony.
Discover Below

https://cdn.jsdelivr.net/gh/niccolomiranda/chiara-luzzana/sound/lavazza/la-smpl-01.mp3

https://cdn.jsdelivr.net/gh/niccolomiranda/chiara-luzzana/sound/lavazza/la-smpl-02.mp3

https://cdn.jsdelivr.net/gh/niccolomiranda/chiara-luzzana/sound/lavazza/la-smpl-03.mp3

https://cdn.jsdelivr.net/gh/niccolomiranda/chiara-luzzana/sound/lavazza/la-smpl-04.mp3

https://cdn.jsdelivr.net/gh/niccolomiranda/chiara-luzzana/sound/lavazza/la-smpl-05.mp3

E5E3DC
E5E3DC

https://cdn.jsdelivr.net/gh/niccolomiranda/chiara-luzzana/sound/lavazza/la-soundtrack.mp3

Copyright © & ℗ Chiara Luzzana
All Rights Reserved